Marketing Tests

Test Summary: An assessment aimed at measuring a candidate's proficiency in regards marketing. The two different test versions aim to assess General Marketing Concepts, and Marketing Strategy.

Test Specifications:
  • Test Name: Marketing Tests
  • Test Publisher: SHL
  • Uses: Assess the candidate's proficiency in regards to marketing (Core Concepts and Strategy)
  • Job Level: All Professionals
  • Estimated Testing Time: 26 - 28 minutes, depending on test version (90 minutes allowed)
  • Test Format: Multiple-Choice -- Adaptive
Abilities, Knowledge & Skills Measured (Depending on Test Version):
  • Buying Behaviour, Demographic Decision-Making, Information Analysis, Marketing Control Systems and Plans, Market Analysis, Pricing, as well as Selling Issues
  • Advertising and Sales Promotion, New Product/Service Development as well as Internal and External Company Evaluation
  • Assessing Opportunities, Satisfying Customers, Cost of Entry, Integration, Planning, and Segmentation